Van Cleef & Arpels - Print campaigns

Nature would be wrong.
Inspired by the poetic vision of the world developed by the prestigious jewelry house,
the campaign stages its jewels through their links with nature, underlining their perfection through
a bestiary and a delicate nature.
Conception, realization and post production of the print campaign.
A powdered background, a sublimated element of nature, a shadow
and the Van Cleef & Arpels jewel in majesty.
Van Cleef & Arpels is French luxury brand of the Richemont group.
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Agency: BETC Luxe
Photo credit: Coppi Barbieri
Set Design: Hervé Sauvage